It has been an honor for me to lead the development of Bayara since 2001 and to bring up this dynamic company as the leading brand in the region. Bayara is the proud leader of dried fruits, nuts and spices in the Middle East. This year, as we celebrate our 27th anniversary, we honor Mr. Gilbert Ducros, who founded our company in 1992.
Today, inspired by our corporate values, ethics, people and enthusiasm, we strive to provide the very best, by manifesting wellness in our consumer’s lives. Our performance is well-balanced between social and financial perspectives, as we continue to be involved in social and environmental responsibilities. This is guided by our strong corporate ethics of having a deep respect towards the world we live in. We also link our success to the prosperity of the communities who live around us. One of our strong commitment for the future is to reduce waste and carbon footprint. Thus, we drive our efforts towards responsible sourcing of our raw materials, while our manufacturing and production processes assure proper waste recycling methods.
The success of our company is due to the harmonious enthusiasm of our team, the trust from our partners and the love of our consumers.
Our effort in prosperity of our communities is also harnessed within our company through substantial investment in skillful training programs for our employees, provided at Bayara Academy. Our core values also continuously encourages us to invest in our ‘People of Tomorrow’ program; a program where employees are trained on product knowledge, communication and leadership skills in dynamic business scenarios.
Our development and key achievements in 2019 include the opening of our 4th manufacturing facility in Saudi Arabia, to develop core categories and to also bring our expertise into the MENA region – with an all new line of nuts for snacking, dates and creative mixes of spices.
We appreciate the support and trust of our partners, on which our customers’ loyalty banks towards Bayara. These are our strongest pillars of our sustainable growth. Driven by a strong sense of commitment, we aim to increase our revenue by growing into new geographies, product categories and by building our brand. Additionally, I am proud to announce that our company has been heavily investing in social media, in order to connect and interact continuously with our consumers.
With this message, I am pleased to emphasize my support to our team, partners, customers and consumers. Thanks to them, Bayara has truly become a regional power brand, holding a top position in our core categories and core channels. We trust in the strategic vision and leadership, of our organization and welcome all possible opportunities, for sustainable growth and development – this is why we will continue to invest into different areas, from research to innovation, from manufacturing to technology and from farm to food.
We at Bayara cherish continuous development, quality and good service. Hence, we always look forward to a brighter future, for us as an organization, our partners and our consumers.
Another pillar of our production policy is food safety, which is assured with the implementation of HACCP system.